“Many in the business community have come to believe that design principles can be used to enhance the workplace, improve business processes, increase sales, burnish image, and resolve a host of other enterprise issues…”
“Many in the business community have come to believe that design principles can be used to enhance the workplace, improve business processes, increase sales, burnish image, and resolve a host of other enterprise issues.
We believe they are correct but naïve. We believe that business needs a more comprehensive understanding of what design is about and how to effectively use design approaches to accomplish their goals.
We believe the purpose of design is to make the world a better, more humane, place to live and work.
We believe design is grounded in a way of thinking, an approach to problem solving, that complements and extends existing thinking and skills.
We believe design thinking is predicated upon an understanding of wholeness, complexity, essence, and simplicity.
We believe the role of the designer is to facilitate faithful expression of essence appropriate for a given context.
We believe enterprise design is systemic, concurrently applied to every aspect of the enterprise from image to IT.
We believe design matters!”
Design as keystone; design thinking is thinking differently; wholeness and design; design is humane; design tradition; and, our readers.
Chapter One: What is Design?
Everyone recognizes design — but differently; the need for definition; defining design; design is applied to systems; design is intentional; design is informed; design thinking; design is a moral imperative; and sidebars: design matters and design is a culture.
Chapter Two: Composite Systems and Wicked Problems
Everything is a system; varieties of systems (natural-deterministic, hybrid, natural complex, composite and ultra-large scale); living systems; wicked problems; and, sidebar designers think differently.
Chapter Three: Designers Mind
Meaning of design; art-science-discipline; empathy; polymath; and designers think differently.
Chapter Four: Design Thinking
The challenge of the living; comprehension; worldview; whole systems; communication; imagination; and designing.
Chapter Five: The Patterns
Why use patterns; patterns; and pattern relationships.
Form; Unfolding; Zen Mind; Logos; People First
Gestalt; Russian Dolls; Magically Liminal; Forever Jung; Personae; Embodied Mind; Glossolalia; Everything an Object; Thick Description; It’s About Time; Room of One’s Own; and Tribes.
Participant Observation; Design Brief; Prometheus Bound; System Metaphor; It Takes a Village; Story Telling; and Show Me.
Fit; Invisibility; Seed Recognizes Flower; Attractiveness; and Joy.
Defining design; composite systems; science and art; and patterns of design thinking.
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